HSA advises leadership teams and founders on the decisions that move a business — setting direction, owning the financial calls that follow, and staying through execution. Judgement and delivery, not another report.
HSA is a single-principal practice. Every engagement is led and delivered by the same senior operator — not scoped by a partner and handed to a junior team.
The work sits at the intersection of corporate strategy and finance: where a decision has to survive contact with a P&L.
Clients fall into two groups: mid-market and enterprise leadership teams navigating a transition — a cost mandate, a restructuring, a growth plan that needs a financial backbone — and solo founders building without a leadership team around them.
For founders, the advice comes from someone who has owned and exited a business, not only analysed one.
Setting direction, then building the plan, targets, and operating rhythm to hit it — with accountability structures that outlast the engagement.
Leading change across operations, digital, and cost. Design and delivery, including cross-functional teams and executive reporting.
FP&A, P&L ownership, forecasting and capital allocation — with a track record of realised, audited cost savings rather than modelled ones.
A steady, numbers-grounded read for executives and boards, informed by active governance roles.
A sparring partner for solo entrepreneurs: business model, pricing, capital planning, and the discipline to execute — from someone who has run and sold his own business.
Employer and client names available on request and in conversation. Referenced figures reflect delivered outcomes.
Fifteen years in strategy, transformation and finance across Europe and North America — in-house, as an owner-operator, and now as an independent advisor.
The through-line: taking accountability for outcomes, not recommendations. Alex works hands-on alongside the teams he advises and serves on two Toronto-area boards, as Vice-President and as Treasurer.
A short, fixed-scope review of the numbers and the organisation. You get a candid read — even if the answer is that you don't need an advisor.
A concrete plan with owners, targets and a cadence. Priced and scoped before work begins.
Hands-on execution alongside your team, with reporting your board can use. No handover to juniors — there are none.
An introductory call is free and without obligation. Engagements are taken selectively to protect delivery quality. All enquiries via LinkedIn.